Founder | Principal Consultant

---

Felix DuBose is the heart of Salt & Sage Consult—a community-first business consultant with nearly two decades of hands-on experience in the service industry. From managing multi-location restaurants to launching his own ventures, Felix brings lived experience, deep operational knowledge, and a grounded understanding of what it takes to not only start a business—but keep it thriving.

His entrepreneurial journey began with Pine & Soda, a  company he built from the ground up. Since then, he’s gone on to establish several service-based businesses and support to dozens of founders across industries. Whether it’s helping someone buy and operate their first food truck, navigating government regulations, or designing streamlined hiring and staffing systems, Felix is known for being the go-to problem solver.

He’s deeply connected to his community and fluent in both English and Spanish, making him an invaluable guide for entrepreneurs who are often left out of traditional systems. Felix is trusted by city officials, vendors, and inspectors alike—not just because of his experience, but because of the way he operates: with fairness, transparency, and a belief that everyone deserves a real shot at building something of their own.

From 1-on-1 coaching to full team training sessions, Felix brings patience, practicality, and genuine care to every engagement. His consulting style is personal, honest, and tailored—not cookie cutter. Inspired by a family legacy of entrepreneurs and a lifelong commitment to helping others rise, Felix is here to cut through the noise and give small business owners the real-world support they need to succeed.

With over a decade of experience helping businesses and local governments bring ideas to life, Matthew blends creativity, strategy, and technical precision to move projects from concept to completion. His background spans web design, urban and commercial design, and geographic analysis—with a focus on creating spaces and systems that feel intentional, functional, and unforgettable.

At Salt & Sage Consult, he leads the design and development of restaurants, retail, and hospitality spaces - from interiors and remodels to full-scale site development. His work fuses bold creativity with practical execution, crafting strategic design and branding solutions that elevate client experiences and strengthen each business’s identity within its market.

Matthew’s hospitality-driven approach centers on community value - helping every establishment become a meaningful part of its neighborhood. By aligning branding, design, and purpose, he ensures that Salt & Sage projects don’t just look good - they enrich the communities they serve.